ANALYTICS + UX + UI + CRO
Or how to use data in order to boost creativity
It’s always a good time to audit your website
Your website chas to be an investment, not a cost. If you don’t get a proper return, finding out why is a must.
Your website is another selling tool
We design conversion centered websites. We study the decision making process and the interests of your visitors, to create the proper user experience that can guide them through the conversion funnel.
Design as an iterative process
We set up business goals and KPIs which allow us measure the performance of our solutions. We do AB testing to validate improvement hypothesis in a continuous process.
Conversion Centered Design
We use a CRO framework based on clarity, urgency, relevance, distraction and anxiety factors.
As well as creating attractive proposals with creative solutions, we design conversion rate driven websites. We create experiences which make possible to turn a website into a selling tool, a way to generate new and valuable leads. Not only we help boost the communication between brand and customer, but we also provide a direct channel between them.
Website (Re)design: data-driven decisions
The insights provided by tracking tools like Google Analytics, provide some of the best specifications for a briefing document.
In order to face a redesign project, a previous audit is crucial. Knowing the segments and the interests of the real audience of a website makes it easier to take decisions about Information Architecture (IA) and customer journey.
CRO and the design iterative process
We consider design as a part of a loop methodology: measure, analyze, decide, execute, learn and back to the beginning.
We create UX metric reports to track a website performance: bounce rates, conversion rates, session duration, audiences… We believe in projects with longer lifetime cycles in which there is always an improvement ability. This is possible by setting valuable business goals and KPIs.
Your website can bring new customers
Design decisions based on user behavior and expectations
We make design proposals with data and the most advanced know-how on persuasion and usability.
We dig into Analytics metrics, heatmaps, funnels, checklists… every day. We seek for the best performance trends and features. Our design methodology goes further than just launching the website: previous analysis, data-driven decisions and iterative improvement and optimization (A/B testing) process.
Proper data tracking set up. Identification and acknowledgment of business KPIs.
If it is not measured, it can't be improved. Tracking tools (Tag Manager, Analytics,...), when set up properly, reveal essential business information.
If we don’t know how much your website is selling, where visitors leave the site or the relationship between search terms and content, we can’t find out what works and what does not. It is very important to find out where your site is losing money.
User and interface experience -UX/UI- focused on conversion
Not only aesthetical trends are important while designing and developing a website.
Forms, buttons, navigation menus… are essential functional features in a website. They have a high impact on the user experience and, therefore, in the way users understand your brand and value proposition. We create layouts and features with the goal of making a user experience that persuades visitors to turn into conversions (sales, form application…)
Conversion Rate continual improvement: A/B tests
What performs best for a website? We won’t ask the CEO, we will ask the users.
A good testing strategy is a powerful tool to progressively increase conversions. Once theorical weaknesses have been identified, we set up priorities, plan a calendar and execute, one by one, A/B or multivariate test trying to get a continuous conversion rate improvement.