Laura López Account manager at VIVA! Conversion

My experience with

Our work with EDICOM is based on optimizing the results of existing campaigns in various countries and launching new products in other markets, through platforms such as Google Ads, Bing, Facebook or LinkedIn.


"EDICOM, an international benchmark in technologies and services for data integration, develops systems for the transmission and automatic processing of information exchanged between companies from anywhere in the world, based in Spain, it offers solutions in various markets, especially in Europe, LATAM and the United States.

Our work with EDICOM is based on optimizing the results of existing campaigns in different countries, as well as launching new products in other markets, through platforms such as Google Ads, Bing, Facebook or LinkedIn. The challenge is twofold: first, to reach the target that does not always have a proactive search attitude and, on the other hand, not only to generate contact volume, but that these are of quality."

Toni Fernández CEO at VIVA! Conversion

My experience with

In Google, I helped Copa Airlines to monetize its million-dollar investments in SEM in America thanks to profitability analysis and support in market optimization strategies.


"With Copa Airlines I worked for two years as a SEM consultant at Google, helping them develop their customer acquisition strategy throughout the Americas and make it efficient in SEM Copa Airlines managed an investment of millions of euros in the search engine, competing with large advertisers such as Despegar.com, Expedia.com, and American airlines such as Delta.

Thanks to the numerical profitability analysis per market, as well as the support and development of optimization strategies for their accounts in all markets, we made the SEM channel more and more important for Copa Airlines, increasing its investment and profitability every quarter."

Amparo Domingo Account manager at VIVA! Conversion

My experience with

Skybox is an international logistics and distribution company that acts as a purchasing facilitator for clients all over the world, which is present in more than 20 countries (LATAM, Caribbean, Australia, Arab countries, etc.), where They offer their services The challenge with this client has been to make the service known to a large public, in different languages, with specific landings for each country.

The goal of the campaigns has been to generate leads and capture quality traffic. The search campaigns have generated a significant evolution in the increase of volume of traffic to the web and increased the number of subscriptions so that they have been opening more and more countries”

Verónica Calzada Team Leader at VIVA! Conversion

My experience with

"Muchosol is a vacation rental portal under pressure from the of tourist accommodation companies expansion. The main goal of the Google Ads and Facebook campaigns is to increase direct bookings, that allow a decrease in the dependence of OTAs and intermediaries. In an industry with high output CPCs, we work hard on the design of remarketing strategies to scale the investment while maintaining a positive ROAS. "

Laura López Account manager at VIVA! Conversion

My experience with Supermarkets

"We work with a leading cooperative in the distribution sector, with more than 680 own supermarkets and franchises." In order to publicize the advantages of its loyalty program, we worked together with a creative agency that produced some videos to which we spread through YouTube and Facebook, as well as through static banners on Facebook, with the aim of achieving a considerable scope and impact.

Through this campaign, we not only achieved a high number of reproductions and social repercussions, but also achieved many new customer registrations."

Verónica Calzada Directora de Equipo de Cuentas en VIVA! Conversion

Mi experiencia con

"The main challenge was to increase direct bookings through paid traffic in several European countries. Working in collaboration with several departments to identify different target audiences to design a Google Ads structure with a high degree of specialization and < strong>long tail approach, looking for maximum return on investment.

We managed to improve the results and boost sales in several waves of investment with campaigns tailored to the target. The positioning was increased through brand campaigns, improving the direct sessions towards the page, achieving less dependence on comparators and intermediaries. "

Toni Fernández CEO at VIVA! Conversion

My experience with

"Turismo de Puerto Rico aims to attract tourists from all over the world, helping its team to set up BrandFormance's strategy worldwide and generating intention to visit Puerto Rico, with investments in hundreds of thousands of campaigns. of USD, required to impact the audiences around the world most likely to consider Puerto Rico as a destination for their next Leisure and / or work trip.

Thanks to an exhaustive selection of audiences and a negativization of unsuitable audiences, we managed to make the Brand Awareness campaign a success in terms of results."

Jorge Muñoz Account Manager at VIVA! Conversion

My experience with Retail

"Our retailer worked with another marketing agency when they decided to trust us to manage their PPC campaigns, with an investment of millions of euros per year. Being a leading company in the sector, the main challenge was to establish strategies to grow in markets where they already had a strong online presence and find new markets and opportunities to expand their brand.

After reorganizing the accounts and using an intelligent bid strategy

strong> to improve performance, we managed to increase annual sales by 90% and revenues by more than 60%. "

Javier Lipúzcoa Design & CRO Manager at VIVA! Conversion

My experience with

"Business schools with an online focus move in an environment of strong competition -especially in PPC- and are forced to make an important effort in their recruitment strategies. IMF Business School is a prestigious business school, with an international presence and with an online and face-to-face educational offer.

In their online strategy they had already achieved the traffic and acceptable conversion rates; Now, they needed to go a step further and bet on a Conversion Rate Optimization strategy, in which I have been working for 1 year. After auditing their landing pages, we draw a "testing roadmap" with which we tried to increase the conversion rate without losing the quality of the leads. "

Laura López Account manager at VIVA! Conversion

My experience with

"WOWBLE! is a franchise dedicated to the sale of Bubble Tea, a refreshing drink with flavor balls and fruit drinks with balls and toppings, which has more than 25 points of sale throughout Spain.

We launched a video and promotions campaign that consisted, on the one hand, in short, funny and daring videos, made by Agencia KIDS, to attract new customers to visit their WOWBLE! Nearby points during the summer months. As a complement, different contests, raffles and new WOWBLE openings were promoted! Points. There was an increase in visits of new customers to the establishments during the period of the campaign."

Jorge Muñoz Account Manager at VIVA! Conversion

My Experience with fashion brands

"As a Paid Search specialist, I was part of the 3-person team that managed the SEM channel of a leading Fashion Brand in the world. With accounts open in 21 markets in America, Asia and Europe, this brand was a great challenge, since it was managed in its entirety from our team.

With investments of several million and a policy of continuous promotions, the ability to manage changes quickly was key to the success of the account, we were able to launch profitable campaigns in markets where the brand was not known, and grow in those with greater penetration. "

Javier Lipúzcoa Design & CRO Manager at VIVA! Conversion

My experience with

"With Edicom the challenge, at the UX and CRO level, is diverse and exciting: a multinational with an innovative and advanced SaaS approach, which carries out important commercial work Online and offline in Europe and LATAM. For Edicom, I lead the design work and optimization of the conversion rate in our landing pages for SEM campaigns, with very diverse targets and with the difficulty to get the balance between volume and quality of contacts.

The projects are always developed jointly by the Agency Account Managers , Edicom marketing department, developers and analysts, so that the vision is as complete as possible. "

Amparo Domingo Account manager at VIVA! Conversion

My experience with Farmacia Online

Before arriving to VIVA! Conversion, this online pharmacy managed in-house their campaigns until they decided to trust us. In less than a year we have managed to reduce the conversion cost by half and multiply the number of sales by 5.


"This Online Pharmacy managed its own campaigns until it decided to count on us as a digital marketing agency, given the good performance of the Shopping campaigns, we decided to exploit this channel to the maximum." An in-depth initial analysis of the historical data was carried out ( sales per product, day of the week, time, device ...) as well as a complete audit of the product feed.

With all that information, more than 200 new Google Shopping campaigns were created. In less than a year, and with a daily optimization task, we have managed to reduce the conversion cost by half and multiply the number of sales by 5"

Toni Fernández CEO at VIVA! Conversion

My experience with

"TIGO is a leading telecommunications company in LATAM, and during my work at Google we managed to make the SEM channel increase its efficiency in countries such as Colombia, Guatemala and Bolivia, increasing its investments in this channel every month.

The objectives to achieve with TIGO were twofold: on the one hand, to position TIGO as a pioneer in digital advertising in their markets from the point of view of Branding, and on the other, to create a new channel for attracting new users that had each more time within its strategy of recruitment channels"

Amparo Domingo Account Manager at VIVA! Conversion

My experience with Retail

"I worked with a leading company in the commercialization of industrial juicers and blenders for the HORECA channel." The challenge was that we had to be able to generate advertising campaigns aimed at very specific professional targets internationally in Spain, France, Italy, Germany and the United Kingdom.

The results were a significant increase in traffic to the web, brand recognition and a reduction in cost per lead (CPL).

Verónica Calzada Team Leader at VIVA! Conversion

My Experience with

"EDUK Group is a group of educational institutions in Puerto Rico and USA, formed by several schools that offer from professional training courses to university master's degrees. The campaign objective was to make SEM the most important channel in the students enrollment process. With a budget of hundreds of thousands of USD per year, we worked meticulously structuring the accounts , getting to reduce the CPL by more than 50% in several of the centers and establish payment traffic as the main source for students acquisition. "

Jorge Muñoz Account Manager at VIVA! Conversion

My experience with Hotels Companies

"I managed for almost three years the affiliation channel of one of the most important hotel chains in Spain (TOP 3). I was in charge of developing the affiliate program in most European markets. In parallel, we developed our own private affiliate program to eliminate intermediaries from the equation and improve customer profitability.

Negotiating with affiliates, the creative management and the analysis of the data of each of the supports were the 3 legs on which our work was based. During this time, we managed to triple the turnover of the brand in the channel. "

Javier Lipúzcoa Design & CRO Manager at VIVA! Conversion

My experience withLANZADERA

"The first edition of Lanzadera, a program promoted by Juan Roig to help entrepreneurship, was held in 2013. I had the opportunity to lead the design and usability area of the project to launch the website. In the year in which the concept of Responsive Design was definitively established. It was a web portal with long and complex registration processes, with the expectation of receiving thousands of registrations. An important challenge with noticeable visibility. The result was quite successful: an important media coverage and more than 4000 registered projects. "

Verónica Calzada Team Leader at VIVA! Conversion

My Experience with Ecommerce

"One of my experiences in an electronic ecommerce client, aimed to reduce the CPA of its stores in Spain, France, Italy, Germany and UK, to make profitable their Google Ads investment. After reorganizing the campaigns, implementing an intelligent bid strategy and reconfiguring the search and display remarketing, we managed to lower the CPA by 40%, maintaining the volume of conversions with a lower investment.

To increase the number of conversions, we implemented an optimization strategy based on sales volume of products and margins, as well as opening other marketing channels. The management was a success, as we met the client's growth targets and CPA target.

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